Senior Manager, Account-Based Marketing

Job Summary

A company is looking for a Senior Manager, Account-Based Marketing (ABM).

Key Responsibilities:

• Design and execute innovative ABM campaigns across various channels to engage key accounts and drive pipeline growth
• Collaborate with sales teams to align ABM strategies with account priorities and revenue goals
• Track and analyze the effectiveness of ABM campaigns, using data to optimize strategies and demonstrate ROI

Required Qualifications:

• 7-10 years of experience in B2B marketing, with 3-5 years focused on account-based marketing
• Proven track record of successful ABM campaign execution across diverse marketing mediums
• Strong understanding of B2B buyers in the Mobility, Energy, Industrial, and Digital industries
• Deep understanding of modern marketing techniques and tools (e.g., marketing automation, CRM, analytics tools)
• A self-starter with a results-driven mindset, adaptable to a fast-paced environment