Senior Manager, Lifecycle Marketing

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing, Dasher.

Key Responsibilities

• Own the full CRM lifecycle strategy for Dashers, focusing on onboarding, activation, engagement, and churn mitigation
• Lead and develop a high-performing team of eight Lifecycle Marketers to execute impactful campaigns
• Oversee all CRM programs and campaigns to ensure a cohesive and personalized Dasher experience

Required Qualifications

• 8 or more years of experience in lifecycle, CRM, retention, or growth marketing
• 3 or more years of experience managing high-performing teams
• Proven track record of delivering business impact through cross-channel marketing programs
• Hands-on experience with CRM technology platforms such as Braze, Iterable, or Salesforce Marketing Cloud
• Strong analytical skills with the ability to turn data into actionable insights