Senior Marketing Automation Specialist

Job Summary

A company is looking for a Senior Specialist, Marketing Automation & Campaigns.

Key Responsibilities

• Execute multi-channel campaigns targeting Tier 1-3 accounts in collaboration with sales
• Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures while tracking engagement data
• Build, launch, and optimize campaigns on LinkedIn Ads and Google Search, ensuring alignment with campaign goals

Required Qualifications

• 3-5 years of experience in B2B digital marketing, demand generation, or ABM execution
• Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud)
• Familiarity with ABM principles and collaboration with sales teams
• Comfortable analyzing performance data and making data-driven recommendations
• Highly organized with strong campaign setup and optimization skills