Senior Marketing Strategist

Job Summary

A company is looking for a Senior Marketing Strategist to provide strategic support to top-tier clients.

Key Responsibilities:

• Develop and optimize cross-channel marketing campaigns and initiatives, including lifecycle and retention programs
• Ensure recommendations are methodologically sound and maximally impactful
• Track revenue from initiatives and create analytics dashboards to support ongoing growth

Required Qualifications:

• 8+ years of experience in lifecycle or retention marketing strategy, preferably in an agency setting
• Extensive knowledge of email, SMS, and push channels, with hands-on experience in automation tools
• Proven track record in growth marketing and data-driven personalization programs
• Experience with BI or analytics tools for marketing campaign analysis
• Understanding of AI decisioning tools is a bonus