Senior Product Marketing Director

Job Summary

A company is looking for a Senior Director of Product Marketing.

Key Responsibilities

• Develop and lead go-to-market strategies for new product launches and feature updates in the insurance industry
• Craft differentiated product positioning and messaging, and conduct market research to inform strategies
• Stay updated on industry trends and provide insights to inform product development and marketing strategies

Required Qualifications

• 10+ years of product marketing experience, with at least 5 years in a leadership role in the Insurtech or similar industry
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Proven ability to execute go-to-market strategies for complex products
• Strong analytical skills to translate data into actionable insights
• Experience in sales enablement and creating customer-centric marketing materials