Job Summary
A company is looking for a Senior Web Content Strategy & Optimization Manager to lead optimization and growth efforts across their website.
Key Responsibilities
- Own and manage the A/B testing roadmap, coordinating timelines and stakeholders for execution
- Plan, launch, and analyze website experiments to optimize conversion paths and user flows
- Collaborate cross-functionally to align testing ideas and content strategies with business goals
Required Qualifications
- 5+ years of experience in web optimization, digital marketing, or content strategy in a B2B or SaaS environment
- Proven ability to manage and execute cross-functional web projects, including SEO and testing initiatives
- Hands-on experience with A/B or multivariate testing tools
- Strong working knowledge of CMS platforms; experience with headless CMS is a plus
- Experience with Google Analytics and behavioral analysis tools
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