Associate Director Business Analytics

Job Summary

A company is looking for an Associate Director, Business Analytics.

Key Responsibilities

• Conduct advanced analytics to support brand planning and promotional resource allocation
• Liaise between Marketing and Sales to develop business tactics and strategies
• Lead the development of targets and segments aligned with business strategy

Required Qualifications and Education

• Bachelor's degree with seven years of analytic experience or Master's degree with five years of experience in relevant data sources and methodologies
• Proficiency in advanced analytical techniques and customer identification/segmentation
• Experience in conducting digital analytics and analyzing marketing campaigns
• Proficiency in R/Python, SAS, SQL, Excel, and PowerPoint
• Ability to manage multiple projects simultaneously