AVP Product Marketing Acquisition

Job Summary

A company is looking for an AVP, Product Marketing - Acquisition.

Key Responsibilities

• Own the end-to-end acquisition strategy for the company's growth product portfolio
• Architect high-performance marketing plans focused on customer acquisition, retention, and revenue growth
• Build and lead a team of marketers while influencing cross-functional partners

Qualifications

• 15+ years of progressive experience in marketing, growth, or acquisition roles, including 8+ years in senior executive leadership
• Strong background in marketing strategy for subscription-based businesses
• Proven success launching and scaling products aimed at younger, digitally native audiences
• Deep understanding of audience segmentation and acquisition funnel metrics
• MBA or advanced degree preferred