B2C Product Marketing Associate

Job Summary

A company is looking for a B2C Product Marketing Associate.

Key Responsibilities

• Act as the voice of the customer, understanding their pain points and serving as a marketing expert within the affordability team
• Develop strategy for an affordability program, including setting goals and core value proposition
• Work cross-functionally to deliver marketing strategies across various channels and report on key initiatives

Required Qualifications

• 5+ years of professional marketing experience in a corporate or startup environment
• 2+ years of product marketing management experience in B2C tech
• Fluency across the marketing mix and understanding of marketing principles
• Bachelor's degree or equivalent experience
• Track record of driving and measuring business success through marketing