Brand and Product Marketing Lead

Job Summary

A company is looking for a Brand and Product Marketing leader to drive strategy and execution for its global subscription business.

Key Responsibilities

• Deliver a unified brand narrative across various channels ensuring consistency in messaging and positioning
• Plan and optimize go-to-market strategies to drive revenue, new subscriptions, and member retention
• Build and scale brand/product marketing capabilities for global expansion of the subscription business

Required Qualifications

• Experience in brand and product marketing, preferably in a subscription-based business
• Proven ability to lead go-to-market strategies and integrated marketing campaigns
• Strong analytical skills to track and optimize performance metrics
• Ability to collaborate across teams including Product, Sales, and Creative
• Experience managing budgets related to marketing initiatives