CRM Engagement Manager

Job Summary

A company is looking for a CRM Acquisition and Engagement Manager.

Key Responsibilities

• Define and implement CRM strategy to achieve revenue targets and enhance customer engagement
• Design and execute automated and editorial campaigns across customer lifecycle stages
• Analyze campaign performance and optimize strategies based on data-driven insights

Required Qualifications

• 5-7 years of experience in email marketing, CRM, or lifecycle marketing, preferably in e-commerce
• Proficiency in Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Strong technical skills in AMPscript, SQL, HTML/CSS
• Experience with analytics and reporting tools like Looker or Adobe Analytics
• Ability to collaborate effectively across departments and influence stakeholders