Director of Marketing Programs

Job Summary

A company is looking for a Director of Marketing Programs to lead the strategy and execution of integrated campaigns focused on generating pipeline and revenue for developer solutions in North America.

Key Responsibilities

• Drive pipeline growth through integrated, multi-channel marketing programs targeting developer and technical audiences
• Plan, execute, and optimize campaigns using high-intent data and market insights to generate MQLs and revenue opportunities
• Align marketing with regional sales goals and collaborate with Sales and BDR teams to ensure campaign effectiveness

Qualifications

• 8+ years of experience in B2B technology marketing, focusing on demand generation and pipeline growth
• Proven success in owning regional marketing programs and achieving measurable outcomes
• Expertise in multi-channel campaign execution, including digital and paid media
• Strong understanding of developer and technical personas
• Data-driven mindset with experience in marketing automation and CRM tools