Market Research Manager

Job Summary

A company is looking for a Market Research Manager to shape their go-to-market strategy through insights into market dynamics and buyer behavior.

Key Responsibilities

• Analyze healthcare technology markets to identify trends and growth opportunities
• Conduct competitive benchmarking and generate insights for internal stakeholders
• Develop and manage customer research initiatives and synthesize findings into actionable reports

Required Qualifications

• Bachelor's degree in marketing, business, health administration, economics, or related field
• 5+ years of experience in market research or competitive intelligence, preferably in healthcare or SaaS
• Experience in conducting and analyzing qualitative and quantitative research
• Proficiency in research tools such as Qualtrics, Tableau, and Excel
• Strong understanding of primary care delivery models and healthcare technology landscape