Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist, Consumer Revenue.

Key Responsibilities

• Design and execute multi-touch email nurture campaigns for consumer revenue initiatives
• Build and optimize marketing automation workflows, triggered emails, and behavioral sequences
• Monitor performance metrics and conduct A/B testing to optimize email marketing strategies

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; 3-5 years of email marketing experience
• Proven experience with email service providers and marketing automation platforms
• Strong understanding of email best practices, including segmentation and compliance
• Proficient in analyzing performance data using email analytics tools
• Basic knowledge of HTML/CSS for responsive email design