Customer Marketing Lead

Job Summary

A company is looking for a Customer Marketing Lead.

Key Responsibilities

• Support Sales in cross-sell and up-sell efforts by creating targeted content and messaging
• Develop and optimize customer marketing plans and programs focused on retention and revenue contribution
• Own and grow the company's presence on third-party review platforms by increasing customer reviews

Required Qualifications

• Bachelor's degree in business or technology; Master's degree is a plus
• 3-5 years of experience in marketing B2B technology products/solutions
• 2+ years of experience managing review site profiles, preferably G2
• Experience in executing B2B marketing activities focused on sales funnel dynamics
• Previous B2B customer-facing experience in Sales or Presales is a plus