Senior Campaign Planner

Job Summary

A company is looking for a Senior Campaign Planner to drive retention-focused marketing strategies.

Key Responsibilities

• Build and execute customer lifecycle nurture campaigns for key segments
• Lead customer expansion marketing program, managing campaign strategy and optimization
• Coordinate with cross-functional teams to align lifecycle messaging with client needs

Required Qualifications

• Bachelor's degree or equivalent work experience
• 5+ years of experience in B2B campaign management, specifically in lifecycle or customer marketing
• Experience building nurture programs across multiple segments
• Strong project management skills to manage multiple campaigns
• Working knowledge of email marketing platforms and CRM systems