Digital Content Strategist

Job Summary

A company is looking for a Digital Content Strategist to develop and implement a unified web content strategy.

Key Responsibilities

• Design and implement a cohesive content strategy that enhances user engagement across digital platforms
• Conduct content organizational analysis to identify gaps and opportunities for improvement
• Oversee taxonomy and optimize the use of metadata within the CMS to improve content discoverability and management

Required Qualifications

• Bachelor's degree in a related field or equivalent experience managing enterprise website content
• Experience in content life-cycle management and modular content reuse strategies
• Familiarity with web CMS platforms like Adobe Experience Manager and basic HTML/CSS knowledge
• Skilled in SEO tools and analytics platforms
• Experience collaborating cross-functionally to develop content governance policies