Director of Vertical Marketing

Job Summary

A company is looking for a Director of Vertical Marketing.

Key Responsibilities

• Develop and implement marketing strategies for key industry verticals, including market segmentation and messaging
• Design and execute integrated marketing campaigns focused on lead generation and pipeline acceleration
• Collaborate with sales leaders to create sales enablement tools and maintain vertical playbooks

Required Qualifications

• 10+ years of B2B marketing experience, with at least 3 years in a vertical marketing or leadership role
• Proven track record of successful go-to-market program execution in complex environments
• Strong analytical and project management skills
• Experience with digital, content, and field marketing tactics, including marketing automation and CRM platforms
• Collaborative and adaptable in a fast-paced, growth-oriented environment