Director of Patient Marketing

Job Summary

A company is looking for a Director, Patient Marketing.

Key Responsibilities

• Develop and execute a comprehensive U.S. patient marketing strategy across the product lifecycle
• Design and implement an integrated digital ecosystem to support education, activation, onboarding, and adherence
• Collaborate with cross-functional teams to ensure consistency and compliance in marketing efforts

Required Qualifications

• Bachelor's degree required; MBA or advanced degree preferred
• 8+ years of progressive pharmaceutical or biotech marketing experience, with at least 2 years in patient or digital-focused roles
• Proven success in digital-first patient marketing strategies
• Experience in nephrology, rare disease, or specialty biologics is highly preferred
• Familiarity with FDA regulations for patient-facing materials