Senior Digital Marketing Strategist

Job Summary

A company is looking for a Senior Digital Marketing & Advertising Strategist.

Key Responsibilities

• Utilize digital marketing tactics, including SEM/PPC and LinkedIn Advertising, to achieve revenue and lead generation goals
• Manage website development projects and monitor webpage performance for SEO and traffic optimization
• Execute and analyze digital advertising campaigns across various platforms to improve conversion rates

Required Qualifications

• Bachelor's degree in Digital Marketing, Marketing, or a related field
• 5+ years of experience in Digital Marketing and/or Marketing Communications
• 5+ years of experience with Google Analytics, Google Adwords, SEM, PPC, and SEO
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo
• Preferred Certifications: Google Analytics and/or Google Adwords certificate