Performance Marketing Strategist

Job Summary

A company is looking for a Performance Marketing Strategist, Contractor.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok, managing budgets to maximize ROI
• Develop channel-specific strategies aligned with marketing objectives while staying updated on social media trends and best practices
• Monitor and report on KPIs, using analytics tools to analyze performance and provide actionable insights to stakeholders

Required Qualifications

• 3-5+ years of hands-on experience in performance marketing across Meta, Google, and TikTok
• Strong understanding of digital media buying, tracking, and analytics
• Proven ability to develop data-informed strategies that drive measurable results
• Experience with A/B testing frameworks and marketing analytics tools
• Highly organized with the ability to manage multiple projects simultaneously