Job Summary
A company is looking for a Performance Marketing Strategist, Contractor.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok, managing budgets to maximize ROI
- Develop channel-specific strategies aligned with marketing objectives while staying updated on social media trends and best practices
- Monitor and report on KPIs, using analytics tools to analyze performance and provide actionable insights to stakeholders
Required Qualifications
- 3-5+ years of hands-on experience in performance marketing across Meta, Google, and TikTok
- Strong understanding of digital media buying, tracking, and analytics
- Proven ability to develop data-informed strategies that drive measurable results
- Experience with A/B testing frameworks and marketing analytics tools
- Highly organized with the ability to manage multiple projects simultaneously
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