Job Summary
A company is looking for a Director of Content Marketing.
Key Responsibilities
- Own and analyze travel, experience, and retail inventory to create compelling packages that drive user interest and purchases
- Lead content writing and merchandising strategy, identifying high-performing deals and optimizing content based on market demand
- Develop and manage the end-to-end content marketing strategy, overseeing content production across various channels
Required Qualifications
- 4-6 years of experience in travel marketing and merchandising, preferably with major online travel companies
- Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns
- Deep understanding of travel industry dynamics and consumer booking behavior
- Strong marketing acumen with the ability to distinguish between high-performing and low-performing campaigns
- Bachelor's degree (or higher) in Marketing, Communications, Business, or a related field
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