Product Marketing Lead

Job Summary

A company is looking for a Core App Product Marketing Lead to manage go-to-market strategy and marketing campaigns for their Mobile App team.

Key Responsibilities

• Manage integrated go-to-market strategy and execution for core app features across all channels
• Collaborate on marketing campaigns to support KPIs and improve customer conversion
• Conduct market research to understand customer needs and competitive landscape

Required Qualifications

• 10+ years of marketing experience, particularly in product marketing and digital experiences
• Bachelor's degree or equivalent experience
• Expertise in managing marketing funnels and product-market fit
• Proven experience in launching new products with integrated plans
• Strong organizational and analytical skills