Job Summary
A company is looking for a Senior Email Marketing Analyst.
Key Responsibilities
- Develop email communication strategies to enhance customer acquisition, engagement, retention, and growth
- Manage email campaigns on the Marketing Cloud platform, including setup, testing, deployment, optimization, and reporting
- Create automated, multi-touch, targeted customer lifecycle digital marketing programs
Required Qualifications
- 5-7 years of experience in Email Marketing and Database Marketing
- Experience with email marketing and marketing automation platforms; Salesforce Marketing Cloud experience is a major plus
- Working knowledge of SQL
- Experience managing clients in an internal or agency environment
- Proven track record of meeting campaign performance goals
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