Job Summary
A company is looking for a Performance Marketing Manager focused on digital acquisition and retention.
Key Responsibilities
- Plan and execute digital acquisition and retention campaigns across mobile and web platforms
- Measure and report campaign performance against goals
- Use data analytics to assess customer experience across multiple channels
Required Qualifications
- 4-6 years in Marketing, Product Marketing, or Customer Success, preferably in a fast-paced environment
- Experience with consumer segmentation, design thinking, and A/B testing
- Strong analytical skills with a proven ability to generate customer insights and measure ROI
- Background in product management or experience design, ideally in SaaS, CRM, or Self-Help environments
- BA/BS degree required
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