Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager to build and launch impactful marketing programs for their existing customer base.

Key Responsibilities

• Build and launch customer campaigns in Marketo, including emails and event promotions
• Develop customer engagement programs such as newsletters and webinars to enhance product adoption
• Track campaign performance and continuously optimize for improved results

Required Qualifications

• Approximately 5 years of marketing experience with 2+ years in hands-on Marketo campaign execution
• Experience in customer marketing, lifecycle marketing, or demand generation programs
• Strong skills in building campaigns, including emails, landing pages, and paid display ads
• Familiarity with 6sense for targeting and deployment
• Solid understanding of CRM and marketing automation integration, preferably Salesforce and Marketo