Lead Product Marketing Manager

Job Summary

A company is looking for a Lead Product Marketing Manager to establish and drive the new Product Marketing function.

Key Responsibilities

• Identify and segment target customers based on various factors beyond demographics
• Develop segmentation of existing customers for targeted messaging and engagement
• Track competitive offerings and market trends to maintain differentiation

Required Qualifications

• 7+ years of experience in product marketing for consumer-facing products
• Proven success in influencing senior leadership in fast-moving environments
• Expertise in segmentation, positioning, and competitive analysis
• Experience in leveraging analytics for customer insights
• B2C and Fintech experience required, with a preference for familiarity with credit-challenged customers