Growth Marketing Specialist

Job Summary

A company is looking for a Growth Marketing Specialist.

Key Responsibilities

• Lead lifecycle marketing programs across the funnel: nurture, conversion, and retention
• Build and optimize campaigns across email, paid channels, SEO, and referral programs
• Support go-to-market strategy for new features and products, including messaging and positioning

Required Qualifications

• 3-5 years of marketing experience, with at least 1-2 years focused on growth or demand generation
• Exposure to product marketing, positioning, and go-to-market planning is highly valued
• Proven track record of owning campaigns end-to-end with measurable impact on pipeline or revenue
• Analytical and data-driven; comfortable using metrics to guide decision-making and optimization
• Experience with HubSpot, Salesforce, or other CRM/marketing automation platforms is a bonus