Senior Marketing Manager, K-12 Literacy

Job Summary

A company is looking for a Senior Marketing Manager, K-12 Literacy Strategic Markets.

Key Responsibilities

• Lead market research and customer data synthesis to inform strategic decisions and marketing initiatives
• Collaborate with cross-functional teams to integrate customer insights into business strategies
• Develop and execute targeted marketing campaigns and sales enablement initiatives for K-12 literacy products

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 10 years of experience in Product Marketing and/or Product Management, with at least 5 years in a leadership role in K-12 educational publishing
• Proven track record of successful marketing strategies and product launches
• Strong understanding of literacy education trends and challenges
• Experience in segmentation, positioning, pricing, campaigning, and new product development practices