Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Marketing Manager, Enterprise.

Key Responsibilities

• Define strategy and drive new opportunities for the Enterprise sales team with a focus on Account-Based Marketing
• Lead execution of high-touch ABM campaigns targeting firm decision makers and manage multi-channel campaigns
• Analyze campaign performance and provide insights to optimize engagement and conversion rates

Required Qualifications

• BA/BS degree in Marketing, Communications, or related field preferred
• 8+ years of marketing experience in demand generation and campaign management, with at least 2 years of ABM experience
• Proven track record of successful ABM campaigns that drive pipeline and revenue
• Proficiency in marketing automation and CRM systems