ABM Marketing Specialist

Job Summary

A company is looking for an ABM Marketing Specialist to lead the development and execution of product marketing strategies and campaigns.

Key Responsibilities

• Develop and deliver a product marketing playbook, leveraging ICP definition, personas, and messaging frameworks
• Build integrated campaign plans across various channels including paid media, social, content, and ABM
• Design and execute demand generation campaigns to drive qualified leads and revenue growth

Required Qualifications

• 7+ years of experience in B2B product marketing, demand generation, or growth marketing
• Proven track record of building product marketing frameworks and launching integrated campaigns
• Expertise in ABM strategy and tools (e.g., LinkedIn Ads, Clay, Apollo, HubSpot, Marketo)
• Strong understanding of SaaS and enterprise B2B buyer journeys
• Data-driven with experience creating dashboards and optimizing ROI