Senior Brand Marketing Lead

Job Summary

A company is looking for a Sr. Lead of Brand & Integrated Marketing.

Key Responsibilities

• Manage the integrated content and campaign calendar, ensuring alignment with business goals
• Lead agency relationships and oversee creative strategy to ensure on-brand execution
• Oversee affiliate, influencer, and brand marketing programs, optimizing tactics for measurable impact

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 8+ years of experience in integrated, brand, or content marketing in consumer-facing businesses
• Proven ability to lead integrated marketing campaigns across various channels
• Strong leadership skills with experience managing teams and agency partners
• Analytical and customer-focused with a track record of turning insights into actionable strategies