Senior Manager, Lifecycle Marketing

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

• Directly manage end-to-end lifecycle execution in Braze, including campaigns, flows, testing, and reporting
• Build and optimize patient journeys for onboarding, activation, retention, and win-back
• Run A/B and multivariate tests across various elements and monitor lifecycle KPIs

Required Qualifications

• 4-6 years in lifecycle, CRM, or retention marketing
• Hands-on experience with Braze at an operator level
• Proven track record of executing campaigns that drive measurable results
• Ability to work independently and handle multiple responsibilities
• Experience in regulated industries such as healthcare or fintech is a plus