Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to manage and optimize digital advertising campaigns.

Key Responsibilities

• Manage and optimize Google Ads campaigns across various formats
• Collaborate with sales teams to align on lead quality and campaign targeting
• Analyze performance data and create reports using analytics tools

Required Qualifications

• Over 5 years of experience managing paid campaigns on Google Ads
• Proficient in Google Analytics, Looker Studio, and data analysis
• Experience collaborating with sales teams to enhance campaign effectiveness
• Knowledge of advanced conversion tracking techniques
• Familiarity with CRM platforms like Salesforce or HubSpot