Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to support client campaigns and customer engagement programs.

Key Responsibilities

• Build, test, activate, and report on various customer engagement programs using marketing automation and CRM tools
• Execute database management and quality assurance activities to ensure high standards of deliverables
• Create performance and analytics reports to measure campaign effectiveness and support client engagement

Required Qualifications

• Minimum associate degree in business, marketing, or a related field
• 1+ years of marketing and/or demand generation experience
• 1-2 years of experience managing email marketing campaigns with knowledge of Marketo, HubSpot, or similar platforms
• Experience in 2+ business settings using marketing automation/CRM tools
• Proficient in Adobe Suite, Salesforce, Google Suite, and Microsoft Office