Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to drive demand generation and accelerate business growth.

Key Responsibilities

• Plan, launch, and optimize paid demand generation campaigns across Google, LinkedIn, and YouTube
• Manage campaign budgets, targeting, creative testing, and bid strategies
• Track and report on campaign KPIs and collaborate with cross-functional teams to ensure effective messaging

Required Qualifications

• 3-5 years of experience managing B2B paid media campaigns with demand generation goals
• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and YouTube Ads
• Familiarity with B2B funnels and lead-gen KPIs; exposure to pipeline attribution or revenue reporting is a plus
• Experience using Google Analytics, HubSpot, Salesforce, or similar tools for reporting
• Strong analytical mindset with the ability to optimize campaigns based on data