Job Summary
A company is looking for a Demand Generation Manager to create, execute, and optimize demand generation strategies.
Key Responsibilities
- Build, launch, and optimize integrated multi-channel campaigns to generate qualified leads
- Monitor, analyze, and report on demand generation performance to improve future efforts
- Develop and execute a targeted Account-Based Marketing (ABM) strategy for high-value accounts
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of B2B experience in demand generation, including events and digital marketing
- Experience with marketing automation platforms such as Hubspot and Salesforce
- Proven track record of managing vendor relationships and driving ROI
- Hands-on experience with AI tools for marketing is a plus
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