Marketing Director

Job Summary

A company is looking for a Marketing Director to oversee all aspects of marketing, focusing on demand generation and product positioning.

Key Responsibilities

• Build and execute lead generation strategies, including lead magnets and webinars
• Translate product features into compelling marketing assets and manage content updates
• Act as the owner of marketing performance metrics and hire a marketing team as needed

Required Qualifications

• 5+ years of marketing experience in B2B SaaS, preferably in HR tech
• Proven success in developing lead generation systems that drive revenue growth
• Strong understanding of product marketing and collateral creation
• Expertise in digital marketing channels such as SEO, LinkedIn, and email marketing
• Experience in hiring and leading marketing teams