Product Marketer

Job Summary

A company is looking for a Product Marketer - Membership.

Key Responsibilities

• Develop and execute global go-to-market strategies and marketing plans for Membership
• Create and lead multi-channel marketing campaigns to drive member acquisition and retention
• Analyze membership funnels and key metrics to identify optimization opportunities and inform marketing decisions

Required Qualifications

• Bachelor's degree in Marketing or Business, or equivalent experience
• 5-7 years of product marketing experience, particularly with membership models and/or SaaS products
• Experience in campaign development, customer data analysis, and successful product launches
• Strong understanding of digital marketing channels and subscription metrics
• Experience with marketing automation platforms and knowledge of PLG strategies is preferred