CRM Marketing Manager

Job Summary

A company is looking for a CRM Marketing Manager.

Key Responsibilities

• Develop and execute CRM and retention strategies to increase adoption and engagement across Enterprise partners and their employees
• Create and optimize email marketing programs, including segmentation, targeting, and personalization
• Manage campaigns end-to-end, including creative reviews, cross-functional collaboration, and post-campaign analysis

Required Qualifications

• 3+ years' experience in Retention Marketing, Email Marketing, Customer Engagement, or CRM Operations
• B2B2C marketing experience strongly preferred; B2B/SaaS experience a plus
• Proficiency with CRM and ESP platforms (Iterable and Braze preferred)
• Experience working with complex data structures and systems to drive campaign execution
• Bachelor's degree or equivalent work experience