Digital Marketing Director

Job Summary

A company is looking for a Digital Marketing/Advertising Director, Paid Media.

Key Responsibilities

• Lead paid media planning and execution across omnichannel campaigns targeting healthcare professionals
• Design and execute integrated marketing campaigns for live and virtual CME programs
• Measure campaign performance, report on ROI, and optimize paid media strategies for maximum impact

Required Qualifications

• 8+ years in digital advertising or performance marketing, with 4+ years in the healthcare industry
• Expertise with healthcare-specific AdTech platforms such as IQVIA and Lasso
• Experience in event marketing with a focus on driving registrations and attendance
• Knowledge of NPI-level targeting and HCP segmentation
• Strong analytical skills to monitor KPIs and optimize campaign performance