Senior Manager, Customer Marketing

Job Summary

A company is looking for a Senior Manager, Customer Marketing to lead customer engagement programs and drive lifetime value.

Key Responsibilities

• Design and lead customer education programs, including onboarding and product webinars
• Manage the monthly customer newsletter and oversee the Customer Advisory Board program
• Collaborate with sales and product marketing to align customer marketing initiatives with business objectives

Required Qualifications

• 7+ years of experience in customer marketing, customer success, or B2B marketing
• Proven success in building and scaling customer programs for retention and advocacy
• Experience in designing customer education and executive engagement initiatives
• Strong program management skills to handle multiple live programs
• Familiarity with customer marketing platforms such as HubSpot and Gainsight