Digital Media Manager, Amazon Advertising PPC / Sponsored Ads

About Voyageur Group

Voyageur Group is a full-service Retail Media, Commerce, and Marketplace Management agency that helps brands optimize their merchandising, marketing, operations, and creative strategies across retailers like Amazon.com, Target, and Walmart. As a rapidly growing agency, we specialize in helping brands achieve and surpass their E-commerce and Retail Advertising goals.

With expertise spanning small brand launches to extensive 40,000 SKU catalogs, Voyageur Group combines more than 30 years of retail, E-commerce, and digital marketing experience. This unique combination makes us a powerful partner for developing strategies that enhance a brand’s entire distribution approach.

Our core values—Accountability, Teamwork, Growth Mindset, Passion & Commitment, and Trust—define who we are and guide everything we do. We take pride in being the most proactive agency in commerce™.

About the Digital Media Manager Role

As the Digital Media Manager for Amazon PPC & Sponsored Advertising, you will be responsible for launching, optimizing, and managing client media campaigns with a dedicated focus on Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, and Sponsored Display). You will collaborate closely with Voyageur Group’s full-service account pods, working in strong partnership with Account Managers, Merchandisers, and other team members to execute best-in-class advertising strategies.

We are seeking candidates with deep expertise in Amazon Sponsored Ads who are results-driven, highly analytical, and skilled at translating data into actionable insights. If diving deep into Amazon PPC and driving measurable growth for a variety of brands excites you, this role is for you!

Responsibilities
• Partner closely with full-service account pods to design and execute Amazon advertising strategies that align with brand goals.
• Lead daily campaign management for Amazon Sponsored Ads, including setup, optimization, bid management, and audience targeting.
• Analyze and optimize campaigns to meet or exceed KPIs such as TROAS, CPC, CTR, and conversion rate.
• Implement data-driven bidding strategies and test new ad formats, targeting tactics, and creative approaches.
• Provide regular performance updates, insights, and recommendations to Clients Directly and Account Managers to support client communication.
• Collaborate with cross-functional team members to connect organic product listing strategies with paid advertising for maximum impact.
• Maintain expertise in Amazon advertising trends, tools, and best practices, and proactively recommend optimizations.
• Conduct competitive analysis and keyword research using tools like Helium 10, Analytics Index, and SmartScout.
• Partner with technology providers (e.g., Pacvue) to maximize advertising efficiency and reporting accuracy.

Requirements
• 1+ years of experience managing Amazon Sponsored Ads campaigns with a proven track record of delivering strong performance and ROAS.
• Experience with Pacvue or similar ad tech platforms preferred.
• Demonstrated ability to manage large advertising budgets with measurable results.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proficiency in Microsoft Excel, PowerPoint, and related business applications.
• Highly collaborative mindset with proven experience working cross-functionally to achieve results.

Voyageur Group Expectations
• Adhere to and embody our core values: Accountability, Teamwork, Growth Mindset, Passion & Commitment, and Trust.
• Communicate clearly, confidently, and constructively with internal stakeholders.
• Take ownership of outcomes while working collaboratively toward shared goals.
• Adapt quickly to a fast-paced environment and changing priorities.
• Work effectively in a remote environment with strong self-management skills.
• Willingness to travel for client or company meetings as needed.

Details
• Scope: Full-time employment
• Location: Remote
• Travel: Must be willing to travel to client and company meetings as needed

Compensation & Benefits
• Retirement plan with company match
• Salary Range: $65,000 – $80,000 depending on experience.
• Bonus based off company performance
• Company-sponsored health and dental insurance
• Voyageur Group’s Adventure Bonus ($1,000 annually for outdoor gear or travel expenses)
• 4+ weeks of paid vacation time