Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager to drive member acquisition through strategic marketing campaigns.

Key Responsibilities

• Lead the development and optimization of marketing campaigns across various channels to drive member acquisition
• Plan and measure tests in email, direct mail, digital, and landing pages in collaboration with cross-functional teams
• Monitor campaign performance and identify opportunities for continuous improvement

Required Qualifications

• 5+ years of experience in direct marketing, preferably in healthcare or a regulated industry
• Proven experience in developing email, direct mail, and digital campaigns for customer acquisition
• Familiarity with lifecycle marketing, audience segmentation, and personalization strategies
• Experience in managing complex projects and working with creative agencies
• Data-driven mindset with knowledge of marketing analytics and enrollment rate factors