Email Marketing Associate

Job Summary

A company is looking for an Email & Lifecycle Associate to manage email marketing campaigns and improve user engagement.

Key Responsibilities

• Build and deploy email campaigns and automated lifecycle journeys
• Set up and analyze A/B tests to optimize campaign performance
• Track and report on key email and lifecycle metrics to inform strategies

Required Qualifications

• Proven experience in email marketing, preferably in a B2C context
• Hands-on experience with Iterable or similar marketing automation platforms
• Ability to analyze campaign performance data and make data-driven recommendations
• Experience with A/B and multivariate testing for optimization
• Basic knowledge of HTML and CSS for email template customization