Senior Marketing Channel Analyst

Job Summary

A company is looking for a Senior Marketing Channel Analyst.

Key Responsibilities

• Manage Adobe Analytics tracking and BigQuery data warehouse systems for attribution
• Own weekly dashboards and ad-hoc analysis to deliver insights to Marketing and Finance teams
• Lead hold-out testing processes to improve incrementality estimates and guide teams in planning tests

Required Qualifications

• Minimum of 5+ years in analytics, preferably within ecommerce or retail environments focused on acquisition channels
• Bachelor's degree required, or equivalent relevant experience
• Advanced skills in MS Suite, Excel, Tableau, PowerBI, Python, SQL, Adobe Analytics, and BigQuery
• Familiarity with performance marketing channels, attribution models, and customer lifetime value analysis
• Strong initiative and ability to make recommendations independently