Ecommerce Email Marketing Strategist

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Role Summary

As an Email & SMS Marketing Strategist, you will own lifecycle marketing for a portfolio of ecommerce brands, driving measurable revenue and retention. You’ll define channel strategy, oversee execution, and deliver actionable insights that elevate client performance. This role is highly cross-functional, requiring collaboration with Account Strategy, Creative, and Paid Media to deliver cohesive, data-driven campaigns.

The Goods
• Salary: $70,000-$80,000
• Flexible Schedule
• Remote work option
• Unlimited Vacation – Take vacation whenever you need it
• Free fare – Unlimited snacks, drinks, healthy food and such
• Excellent Health Benefits – Great options & 99% employee coverage
• On-Site Gym
• Team Events – Quarterly celebrations, conferences, team lunches, happy hours and the best parties
• Verizon unlimited phone plan
• 401K

Key Responsibilities

1. Strategy & Planning
• Develop monthly email & SMS marketing calendars aligned to client goals, product launches, promotions, and seasonal opportunities.
• Define segmentation strategies, testing plans, and creative direction for campaigns and automated flows (welcome, abandonment, post-purchase, replenishment, loyalty, winback).
• Maintain and update lifecycle marketing roadmaps; ensure timelines, owners, and tasks are accurate and prioritized.
• Partner with Account Strategists to ensure lifecycle channels integrate with broader marketing initiatives.

2. Execution & QA
• Build, schedule, and launch email and SMS campaigns within ESP/SMS platforms (Klaviyo, Attentive, Mailchimp, etc.).
• Architect and maintain automated workflows, including trigger setup, frequency management, and content refreshes.
• Conduct thorough QA for all sends (tracking, rendering, compliance, accessibility, and brand consistency).
• Provide clear direction and feedback to Designers and Copywriters to optimize creative performance.

3. Analysis & Optimization
• Monitor performance metrics daily/weekly and synthesize actionable insights.
• Deliver monthly reporting decks with analysis, trends, and forward-looking recommendations.
• Design and run structured A/B and multivariate tests (subject lines, creative, send time, segmentation) and apply learnings to ongoing strategy.
• Manage list health and deliverability: monitor inbox placement, sunsetting policies, suppression, and consent preferences.

4. Collaboration & Process
• Partner with cross-functional teams to align lifecycle campaigns with full-funnel marketing efforts.
• Participate in weekly backlog and status reviews; surface risks and unblock work early.
• Document processes, SOPs, and testing learnings for continuous improvement.

5. Compliance & Data Management
• Ensure compliance with CAN-SPAM, TCPA, GDPR, and CCPA requirements.
• Oversee data hygiene and integrity across ESP/SMS platforms and integrations (e.g., Shopify).
• Manage preference centers, opt-in/opt-out flows, and subscriber segmentation rules.

Key Performance Indicators
• Email & SMS campaign revenue
• Automation revenue contribution
• List growth and engagement (open, click-through, conversion rates)
• Dollar per recipient
• Workflow goal completion rate
• Deliverability health (bounce, unsubscribe, complaint rates)
• Test velocity and learnings adoption

Qualifications
• 5+ years of hands-on ecommerce email & SMS marketing experience with proven revenue impact.
• Strong background in workflow/campaign architecture, execution, and optimization.
• Agency or client-facing experience with excellent communication skills.
• Proficiency in Klaviyo (required) plus Attentive, Mailchimp, or comparable ESP/SMS platforms.
• Familiarity with Shopify and ecommerce integrations.
• Strong analytical skills with ability to interpret performance data and create actionable strategies.
• Knowledge of CAN-SPAM, TCPA, and global privacy regulations.
• High attention to detail, grammar, and brand consistency.
• Nice-to-have: HTML/CSS for template edits, Figma familiarity, or CRO experience.