Senior Manager, Customer Lifecycle Marketing

Job Summary

A company is looking for a Senior Manager, Customer Lifecycle Marketing.

Key Responsibilities

• Define and evolve the global strategy for customer lifecycle, including onboarding, adoption, and retention
• Operationalize the strategy through scalable programs and audience segmentation to enhance customer journeys
• Foster a high-performing team, driving a culture of ownership and customer-centric thinking

Required Qualifications

• 8+ years of experience in lifecycle, retention, or growth marketing in a high-growth tech company
• 2+ years of direct people management experience
• Proven success in defining and scaling data-driven lifecycle programs across multiple segments
• Bachelor's degree from a 4-year institution
• Hands-on experience with customer engagement and reporting tools such as Iterable, Gainsight, or Salesforce