Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to oversee digital marketing strategies and lead generation efforts.

Key Responsibilities:

• Manage website strategy and performance, ensuring optimal functionality and user experience
• Develop and implement demand generation strategies across digital channels, analyzing lead generation data for improvements
• Act as a liaison with digital agencies, managing campaign performance and ensuring alignment with company goals

Required Qualifications:

• Bachelor's degree and 5+ years of experience in digital marketing, preferably in multifamily real estate
• Familiarity with digital marketing in property management or multifamily housing
• Experience managing Internet Listing Services (ILS) platforms or working with digital marketing agencies
• Strong understanding of digital marketing channels, website optimization, and lead generation tactics
• Proficiency with tools such as Power BI, Yardi Site Manager, Funnel CRM, WordPress CMS, and Google Analytics 4 is preferred