Senior Director of Digital Marketing

Job Summary

A company is looking for a Senior Director, Digital Marketing to lead paid digital media strategy and execution for university partners' enrollment objectives.

Key Responsibilities

• Develop full-funnel digital marketing strategies to acquire qualified leads and drive enrollment
• Oversee planning, execution, and optimization of paid media campaigns across various platforms
• Manage KPIs related to paid lead generation and collaborate with analytics teams for performance reporting

Required Qualifications

• 8+ years of experience in digital marketing, with at least 5 years in a leadership role
• Bachelor's degree or equivalent certifications/experience; MBA is a plus
• Proven track record of managing and mentoring direct reports
• Hands-on expertise with paid search, paid social, and programmatic media
• Strong understanding of lead generation and full-funnel marketing for enrollment-driven businesses